How to create an attractive cover letter

When applying for a job, the cover letter is one of the most important things to consider along with a resume. ONE Cover letter is a personal introduction, which gives the candidate the opportunity to tell more about their professional experience (which is not explained on a CV) and to convince your employer why you are the best fit for the position. The cover letter is submitted along with the CV when applying for a job, which increases the chances of being shortlisted. Therefore, you must formulate your cover letter well.

In this blog, we have listed some tips for writing effective cover letters and provided information on how an effective cover letter helps make a difference. Read on to learn more about these tips.

sample cover letter

How to create an effective cover letter for a job

Planning and structuring your cover letter so it reads smoothly is key to conversion. Structure your cover letter according to the four points below:

introduction: In this paragraph, introduce yourself and discuss your motivation for applying for this position.

Talk about your previous experience and education: Try to combine your experience and education with the mentioned job role and show how this makes you better suited for this role. For example, if you are applying for a graphic design job, talking about the graphic design course or formal fine arts training will strengthen your arguments.

Talk about your personal experiences or characteristics: Try to connect your strengths, interests and preferences, making you a better fit for this role. For example, if you are applying for a content writer position, it will be persuasive to talk about your hobbies and interests in reading books and writing articles.
Closing Paragraph: This section explains how you will prove to be the best employee when hired for this role and how you will contribute to the organization, the team and the role.

Make the cover letter easy to read: Since your cover letter is one of the first things a recruiter or hiring manager looks at, you need to make sure it’s aesthetically pleasing and makes a positive impression on you. Therefore, make sure your cover letter can be easily read by the recruiter or hiring manager. When writing your cover letter, make sure it is formatted correctly and has the correct margins. Be sure to include the opening statement at the beginning of the cover letter. Choose the right font color and style and make sure this is consistent throughout the cover letter to give it a professional touch. For cover letters, a font size between 10.5 and 12 and margins between 1 and 1.5 inches are appropriate.

When writing the cover letter, break it up into several paragraphs so that it does not appear overloaded. Whether it’s the beginning of the cover letter, the body of the cover letter, or the end of the cover letter, write separate paragraphs for each section.

Keep your cover letter to one page: When a recruiter reads a cover letter, they expect a short cover letter that addresses all aspects of your professional aptitude and suitability for the position. You must therefore structure your cover letter well and be no more than one page long.

Customize your cover letter for the job and the company: Personalize and customize the cover letter to the given job role maximizes the chances of conversion. For example, imagine a recruiter reading a cover letter and realizing that the candidate didn’t write their name, but the name of another recruiter. It would indicate a lack of attention to detail. Therefore, when writing your cover letter, personalize it according to the company.

When personalizing, make sure your cover letter includes the correct name of the employer/hiring manager and that you have mentioned the position you are applying for at the company. Also, make sure the skills and experience you mention in the cover letter match the job role.

Use the right tone of voice: In your cover letter, recruiters and hiring managers expect you to write in a formal tone. So avoid jargon and acronyms, and avoid getting too personal. On the other hand, always remember to be professional and use plain language that the reader will understand.

Go into detail: While you mention why you are a qualified candidate for a role is crucial, a little detail in your cover letter can help make it stand out. For example, if a business development leader describes themselves as “results-oriented,” they should provide examples of how they go the extra mile to close deals with their clients.

Mention achievements and numbers: With recruiters and hiring managers reading many cover letters in a single day, it becomes difficult to select and hire the best candidate for an open position. This is where the role of appropriate services comes into play. For example, a sales rep might state that they could increase sales by 25% in a year. These achievements and numbers help candidates differentiate themselves from other job seekers in the market and increase their chances of getting hired.

Use verbs whenever possible: One of the best ways to showcase your specific expertise or talents is with strong verbs. Some examples of strong action verbs are “collaborated”, “cultivated”, “demonstrated”, etc. They help you present yourself as a strong candidate.

Make sure the cover letter ends properly: Getting the cover letter right at the end is just as important as getting it started right. Therefore, use proper sign-off terminology. Examples of polite closing greetings include “Thank you,” “Greetings,” “Thank you,” “Best regards,” “Respectful,” and “Best regards.”

Proofread your cover letter before sending it: The last thing a candidate wants is to have their cover letter considered outdated by a recruiter. Therefore, before sending your cover letter, proofread it for spelling or grammatical errors. Tools like Grammarly can help you proofread your cover letter before you hit the send button in your email to a recruiter or hiring manager.

Bottom Line: Knowing the cover letter tips above will give you a better understanding of how to write a cover letter and how to make your application stand out from other applicants. Keep this in mind when applying to companies whose job vacancies interest you.

TALOP is a recruitment agency in New Delhi that helps companies attract and hire the best candidates for vacancies if you want to learn more about the services TALOP offers, go to this page.

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