I remember when I was much younger, as a teenager in high school – the concept of a university was over my head. I didn’t consider myself good enough to be accepted into one because of the supposedly high standards. We weren’t the wealthiest family in the neighborhood, so I figured if I got a license we wouldn’t be able to afford it. It didn’t help that we were surrounded by vain people; You know those students in suburban communities who always come back from school with stories about how “tough” it was and other exaggerated experiences? This further entangled the simplicity of my then very impressionable mind.
Fortunately, I entered a period of self-knowledge and personality development shortly thereafter. It was then that I began to understand the importance of greatness, the boldness of hope, and the power of a positive spirit. Long story short, not only did I pass my WAEC/NECO exams with flying colours, I did well at JAMB and scored 84/100 in post-JAMB. Then I started to understand why Robert Kiyosakiis classic, Rich dad, poor dad became a world bestseller because it really got the job done – effectively deconstructing the meta-programming of the rich and poor in finance. Understand that being rich or poor is not primarily about money or lack thereof, but rather a person’s mental makeup and quality of thinking. For example, a poor person might make coherent statements like, “I can’t afford this,” while the rich person might ask open-ended questions, like, “How can I afford that?”. This is because poor people produce by subsistence, but rich people produce by using systems.
The same is true of writing books. Many people have bestselling books in their hearts, but have given up on those dreams simply because of statements like, “I’m not good enough to write a great book,” “What do I want to write now that hasn’t already written.” ?” And the most popular: “I’m a very busy person, I don’t have time.” If you fall into any of these categories, what’s really stopping you from writing a book is an impotent mindset. This world is not designed to do everything yourself, it is designed to push you. If you don’t learn to use the human and material resources in 2022, you will be stuck with fractions of what could have been greater opportunities. It’s time for a collaboration!
Kini big deal?
Last year, I told you that writing a book is a way to demonstrate your authority in the field. This year I’m telling you that your book is the new calling card for the times we live in now and needs to be armed as a special vehicle. Your book doesn’t just sell your ideas, it sells you! That’s why I’m sad when I see people writing books that don’t exude intellectual excellence. Your book should be conceived and developed as a positioning tool. People should read it and let their rating of your stock increase. John Maxwell‘s books have positioned him as one of the world’s most respected and sought-after leaders. I have at least 13 of his publications. His books grace the libraries of many C-level managers, and management professionals consider him the gold standard. Brilliant writing is a true path to thought leadership.
You should know my P!
This year you need to bet heavily on prospects. I shared insights on the “hyphen” in the last essay – you don’t have to quit your job to write a book. We all know Damilare Kuku is an amazing actress, she didn’t have to leave this part of her life to the author Almost all men in Lagos are crazy. If anything, it’s just another manifestation of her artistic genius. Lola Aworanti-Ekugo is a fintech executive, but she has written lagos to london, a captivating story about the adventures of japa. Bank Alawaye was known as a digital powerhouse and her skills in developing public-private partnerships, but her book, the inner warrior, borders on a sickle cell warrior, a part of her story that many people have been inspired by. CNN anchor and our own Zain Asher in her memoirs, Where the children take usdocuments the character depth of her mother, Obiajulu Ejiofor, in raising children in very difficult circumstances.
Writing a book is a way to introduce yourself to your audience from a different perspective. Remember that you are a constant that can be expressed in many variables.
Ten over ten
Your first draft will not match your manuscript, a professional will need to edit and proofread it before it is suitable for public use. Ignoring this process is like being in a romantic relationship and telling your partner to accept you for who you are. No, your readers don’t want to accept you for who you are, they want a polished version of your work. When you’ve finalized your original thoughts, you need to submit the draft to line editors, text editors, and development editors for review. Proofreading, where you literally dot your Iss and cross your Ts, then becomes the icing on the cake before your book gets full marks!
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Atomic Habits was that Bestselling Book on Amazon for 2021that’s quite a few pounds in the bank Jacob sure. Writing a book, if done right, can become another source of income, which is very welcome in these times when Sapa is doing the most out here. It can even be turned into a movie The smart money woman through Ares Ugwu and earn a good fee. The best part is that it’s passive, you don’t have to be in the room to make money – the personal business model that works better for most people is intrapreneurship, not entrepreneurship. Who says you have to do kiti kiti or kata kata to make money? Just compose a book so you can drink water and drop cups.
Yes Boss!
Working with numerous clients as a communications strategist, ghostwriter and editor has given me a front row seat in publishing. I can tell you for free that most people are pleasantly surprised by their own ingenuity because they have believed all their life that it takes two heads for a person to write a book. Sometimes you need someone to help your midwife translate your ideas into literature. 2022, don’t sleep on your own size, don’t be a tse-tse fly. Comrade email me if you want to chill with the big boys. Whatever you want, well we are here!
“I think I understand now why people write books. It’s another form of immortality. True immortality is the ability to change the world with our words, even if we cease to exist” – Victor Asemota.
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Photo of Greta Hoffman from pixel
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