RWS Entertainment Group acquires the international attraction design company, JRA, creating the world’s exclusive full-service provider of award-winning guest experiences and attractions
Both market leaders have been pioneers in the attraction industry’s approach to entertaining and educating guests for decades. Today based in New York City, London, and now Cincinnati, this powerful RWS combined team of dreamers, designers, creators and operators will provide endless experiences for theme parks, attractions, cruise ships, zoos, aquariums, museums, theaters, casinos, hotels and resorts, botanical gardens and visitor centers, ports of call, retail and real estate , Municipalities, airports and companies around the world.
The acquisition comes at a time when both companies are preparing for record growth in all sectors and RWS is starting a Christmas season full of lights, decorations, performances and openings on two continents.
“JRA starts into one of the most productive years in its history,” said Keith James. “Over a dozen JRA-designed attractions will open in 2022, and more will be in development by 2025 on the globe.”
âThe RWS Entertainment Group also experienced unprecedented growth this year,â added Ryan Stana. âWe tripled our cruise ship activities, added a new rental experience department, a new line of RWS DÃ©cor Products, and launched the RWS Fun Crew: Staffing Reimagined, enabling our customers to dream bigger and more in terms of guest satisfaction and to achieve ROI. “
Since opening in 2003, the RWS Entertainment Group has grown to include live performances and experiences in amusement parks and resorts, on cruise ships and at major events. With the acquisition of Binder Casting in 2016, RWS expanded to include castings for television, advertising and Broadway. The company’s new Leased Experiences department offers interactive exhibits that enable well-known brand activations even in the smallest museums and gardens.
RWS also operates attractions. The RWS Fun Crew: Staffing Reimagined was founded in 2020 out of the need to fill seasonal positions that were vacated by COVID-19 with moments of surprise and enjoyment.
Over the past two decades, RWS has opened up a unique career path for artists and technicians, giving them the opportunity to follow their dreams, discover a new passion and even make it to Broadway, television or film. The casting of roles for more than 4,500 artists and technicians a year offers an unforgettable summer job, a journey to success or the chance of a lifetime.
With the acquisition of JRA, the possibilities have become endless. The companies of the RWS Entertainment Group can really implement an idea from dream to design and realization to operation and cover every point of contact in the development of attractions, both for guests and for creative professionals who bring ideas to life.
“Selling JRA to RWS Entertainment Group is a natural development for the company, employees and customers I love so much,” said Keith James the president of the JRA remains. “With Ryan’s support, enthusiasm and energy, I can continue to do the work that inspires me, our great team in Cincinnati, and stick with the University of Cincinnati School of Design, Architecture, Art and Planning (UC DAAP). I couldn’t be more thrilled that Ryan invited our team to join his team as we develop a shared, expanded vision for themed entertainment. ”
“I’ve admired Keith James as long as I can remember, “said Ryan Stana. âTo have the opportunity to work side by side with him, expand his team’s creative vision to theater and cruise ships, and bring live entertainment to even more venues around the world is truly a dream come true. Thanks to the tough The work, discipline and drive of our two teams are enjoying a record in 2021 with even bigger projects and plans for 2022 and beyond. “
Following the press conference, James and Stana celebrated a toast to James’ 50NS Anniversary in the entertainment industry together with several hundred friends, colleagues, customers and suppliers of Keith who attended the Orange County Convention Center for the annual IAAPA Expo. For more information, photos and videos, visit experiencerws.com/newsroom.
More information, photos and videos are available online at experiencerws.com/newsroom.
ABOUT RWS ENTERTAINMENT GROUP:
RWS entertainment group is a global Emmy Award-winning entertainment company headquartered in New York City, London and Cincinnati. Together with its subsidiaries, RWS designs, manufactures, installs and operates bespoke entertainment, live events and branding experiences, delivers over 400 live productions and offers more than 4,500 career opportunities every year. With projects on six of the world’s seven continents and every ocean in between, RWS provides services for theme parks, attractions, cruise ships, zoos, aquariums, museums, theaters, casinos, hotels and resorts, botanical gardens, visitor centers, port of call destinations, retail and real estate, Municipalities, airports, corporate and brand experiences.
Founded in 2003, RWS operates the largest live production facility in New York City which includes 56,000 square meters of office space, a trial studio complex and artist apartments. RWS properties include a Theater and Ticketed Experiences division; Binder casting Serving the stage, film and commercial markets; the innovative RWS Fun Crew: Staffing Reimagined; RWS DÃ©cor products and RWS rental experiences.
RWS has delivered groundbreaking productions and custom branded experiences to an impressive roster of clients including Warner Bros., Apple, Disney, NBCUniversal, Hasbro, O, the Oprah magazine, Vera Wang, Holland America Line, Disney Cruise Lines, Azamara, MSC Cruises, Virgin Voyages, Hard Rock Resorts, Iberostar Hotels & Resorts, The Galleria Al Maryah Island, Europa-Park Resort, Paultons Park, Six Flags, Hershey Entertainment and Resorts, Cedar Fair Entertainment Company, The Denver Zoo and many more.
In 2021, RWS acquired JRA, an award-winning creative studio based in Cincinnati, Ohio. JRA plans, designs and delivers extraordinary visitor experiences for theme parks, museums, brand experiences, kids experiences, attractions, theaters, visitor centers, cruise ships and ports of call. Services include master planning, writing and content development, attraction / exhibition planning and design, graphic design, executive media production, art direction and project management.
For more than thirty years, a diverse group of customers have trusted JRA to help make their dreams come true. Customers include Warner Bros., Lionsgate, The Coca-Cola Company, Universal Studios Florida, Ferrari World Abu Dhabi, National Comedy Center, Science Center Singapore, Space Center Houston, The FRIENDS â¢ Experience by Superfly X, Toyota and more.
About JRA: (JRA only. Use if the full version is too long for its intended purpose and / or with press releases only about JRA products, developments, and features.)
JRA, part of RWS entertainment group, is an award-winning creative studio based in Cincinnati, Ohio. JRA plans, designs and delivers exceptional visitor experiences for theme parks, attractions, zoos, aquariums, museums, theaters, casinos, hotels and resorts, botanical gardens, visitor centers, retail and real estate, municipalities, airports, cruise lines and port call destinations. Services include master planning, writing and content development, attraction / exhibition planning and design, graphic design, executive media production, art direction and project management.
Founded in 1987, JRA operates on a global scale with JRA-designed travel destinations that welcome visitors to six of the world’s seven continents. For more than thirty years, a diverse group of customers have trusted JRA to help make their dreams come true. Customers include Warner Bros., Lionsgate, The Coca-Cola Company, Universal Studios Florida, Ferrari World Abu Dhabi, National Comedy Center, Science Center Singapore, Space Center Houston, The FRIENDS â¢ Experience by Superfly X, Toyota and more.
The RWS Entertainment Group develops and operates tailor-made entertainment, live events, attractions, travel destinations and brand experiences worldwide, offers over 400 live experiences and offers career opportunities for more than 4,500 professionals every year.
SOURCE RWS Entertainment Group