Seven tips for writing blog posts that captivate audiences

Creating blog posts is a surefire way to connect with consumers and provide them with much-needed information, like FAQs or product guides. But writing pieces that catch the eye requires an understanding of what consumers are looking for and an awareness of what makes a good story. Tess Luke, senior content manager at The Good Marketer, shares some tips for improving this process.

What is a blog post and why are they important?

A blog is an online journal in which a group, individual, or company discusses thoughts, beliefs, activities, or records. There are a number of different blog styles to choose from, and each fits the context of your story: interview, how-to, list, news article, review, image-based, or a more personal blog. Blogging is more important than ever if you want to get yourself or your business online. Blogging is a great way to grow your online presence and build your site’s authority over time.

Many companies use their blog spaces to post about relevant topics, conversation pieces, inspirational content, and more. This is where you can build your relationships with your audience and let them know about your business.

The Good Marketer shares tips for creating blog posts that resonate / Bram Naus via Unsplash

SEO opportunities with blog posts

However, blogs are more than just information hubs. Blogs are also a great tool to improve your SEO. Any SEO agency in London will better understand the key benefits of optimizing your content for your business. However, we can quickly see that blog posts are an optimal solution for increasing your website’s visibility in organic search results. Ensuring your website is a trusted resource is critical to building credibility. It is very important to take the time to create content that search engines can find.

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Seven tips to keep in mind when writing your blog post

It’s time to start writing your blog posts. You’ve thought of everything from structure to plot to word count, and you’re ready to start typing. When creating your next blog post, keep these tips in mind. It could be the post that will take your website to the next level and reach a new audience.


First of all, grammar. Before writing a blog post, you should understand your audience well enough to know the right tone of voice. We can all probably relate to the frustration of incorrect or lousy grammar when reading. Take the time to read each part carefully and don’t rush the process; it is always quality before quantity.

Backlinks to your website

When writing blogs, you should always take every opportunity to link readers to other parts of your site. For example, if you are talking about pink tops and selling them, you would link them to this page. You should be careful how often you do this, as it can sometimes become overbearing for readers as you constantly try to push them off the page. If necessary, sprinkle these links in lightly for the best results.


A call to action (CTA) is a term that asks your readers or customers to take action. Example: “Shop now”. CTAs use direct-response copywriting principles and help steer your customers in the right direction. In blogs, this would look like this:

Keep the conversation going

Avoid boring your readers and keep your article conversational. Write in a way that gets them asking questions or drawing them into deeper thoughts on the topic. If they tend to do that when reading your articles, they will actually become frequent readers — which is ultimately the goal.

Search for trending keywords

Keywords play an important role in positioning your page in a Google search. To achieve this goal, start your blogging journey with keyword research. It’s also a great way to determine if your topic is relevant. You don’t necessarily want to create content that a small group of people are looking for, as it won’t improve your ranking or reach a wider audience.

Remove all unnecessary fillers

Back to the conversation, you want to avoid writing explanations to create a longer blog. Your readers will soon walk away from the article if they feel like they’re being fed information that isn’t relevant, or maybe it’s taking too long to get to the point. Stick to the messages that matter and remove any filler that isn’t needed.


Finally, proofread. And then proofread again. Going back and proofreading your work is a must. Take a break, return to the content a little later, or maybe even sleep on it. Sometimes a fresh pair of eyes can make all the difference.


Every writing style is different; What works for you may not work for someone else. However, keeping the above tips in mind will positively improve your writing skills for the next blog post. Consider SEO, credibility, and building your online presence as the overriding goal when creating your content.

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