The relevance and popularity of different economic sectors changes every year. Interest of the target audience in a certain type of services and goods directly affects the growth of profits of enterprises engaged in sales and production. Annual statistics and forecasts of popular companies are prepared by leading analysts who carefully review a number of segments worthy of attention.
If you are considering Small Business Analytics for 2022 with the goal of making an investment or starting a startup, it is recommended to take a look at today’s online businesses that have experienced rapid growth in profitability and growth over the past 7 years have demonstrated customer reach. Such online projects include resale of articles, beauty products, toys and everyday goods or industries closely related to cryptocurrency, marketing, education and IT field.
How to find a popular startup idea
The success of almost every startup depends directly on a good idea. It doesn’t matter whether it was borrowed from business analyst statistics or developed independently. In fact, there are millions of ideas, hundreds of instructions, and dozens of ways to implement absolutely any project.
Search for relevant business ideas in 2022
Online, users are offered a lot of ideas that, according to forecasts and observations of experts, should prove popular and profitable in the coming years. Of course, one should also consider the need for target group acquisition as well as the growth trend of the company compared to competing companies. Due to the pandemic, unstable currencies and restrictions, several startup areas offered in 2021 remained relevant.
| Set up | investments in the first year | Properties and Description |
| Automatic plagiarism detection system | More than $5,000,000 | MarqVision’s robot automatically detects and reports copyright infringement. Thanks to the software, the work of administrators of websites, marketplaces and trading platforms is greatly simplified. |
| Authentic food delivery | Project investment exceeded $70,000,000 in first year of operation | Development of applications for compatriots in different countries. The brightest example is HungryPanda. The application was invented for the Chinese, but gained unimaginable popularity among the citizens of 9 countries. The aim was to enable people abroad to order their favorite food using a familiar interface and native language. |
| fitness and health | Approximately $3,500,000 in outsourced investment from users of health maintenance programs | An online project for people who want to take care of their mental and physical health despite the restrictions imposed by pandemics. A survey conducted by McKinsey and Freeletics found that more than 79% of respondents believed it was necessary for everyone |
| Advisor selection system | $3,000,000 investment from users | Find a psychotherapist, make an appointment online. The Frame is software that became very relevant during the pandemic, despite being developed well before the Covid-19 related restrictions. |
| Lending and online installment payments | $825,000 in investments | Maintaining the familiar lifestyle and celebrating personal celebrations despite limited budgets is a standard problem that a startup called Maroo can solve |
| Store and protect crypto investments from traders and miners | $11,000,000 seed investment in first quarter of operations | Redefire is a new company that has attracted traders and investors from different countries. Its popularity is ensured by the relevance of blockchain and the variety of currencies that companies invest in. |
It was and is natural for such startups not only to have interesting ideas popular with the public, but also to have initial investments that are not limited to a few thousand dollars. A logical question would be “where do you get funding for a start-up company?”. You can find the answer to this question on the dedicated website in the article Where to Get Funding for a Startup Business.
Investing in a new business
It is unrealistic to start a successful business without financial investment and your own time. Of course, the initial promotion, purchase of goods and hiring employees or advertising are associated with good investments of the future business owner. The decisive question is still where to get the necessary sum, taking into account the initial investment and the investment in the first 3 to 6 months of the start-up operation.
Is it advisable to take out a start-up loan in 2022?
Perhaps one of the unhappiest thoughts for a new entrepreneur is thinking about funding a startup with bank loans. In times of economic instability, pandemics and global shortage of money among the country’s population, investing in a startup cannot be counted on for a quick payback.
Banks, feeling the instability of economic development, may refuse to finance even a person with excellent credit. Reasons for rejection can be varied, e.g.
- Loan officer uncertainty about the profitability of your business.
- Unstable situation in the labor market.
- decline in purchasing power.
- Lack of loan repayment guarantees.
These and many other reasons can be decisive for lending. In fact, lending may not be profitable for both the bank and the entrepreneur. A higher interest rate or a reduction in the amount they are willing to lend you against security of property and on condition of compulsory insurance is not the best deal and a grossly wrong first decision for any business owner.
property transfer
One of the solutions to get an initial investment can be to sell assets. Any property, be it a business, property or car can be sold and the money is then invested in a new startup. As for the financial component, this method has only one advantage – the problem of finding the necessary budget is solved. Such an idea has many more disadvantages, such as:
- loss of income;
- change of usual life;
- converting an asset into a liability;
- lack of a financial safety cushion;
- Decrease in creditworthiness in the eyes of the bank or future investors.
Selling assets would require finding a means of transportation, renting an apartment or finding an additional source of income, which is incompatible with the idea of starting a startup. If we consider the business as a risk, then it is much more reasonable to look for an investment in an activity that is similar in terms of risks and high profit. We are referring to the casino. Given the modern possibilities of online casinos and a chance not only to earn income, but also to quench the thirst for excitement, the future business owner can use free gambling establishments that offer free slot machines. They will help you assess your chances of winning for free and get the necessary investments for a startup without resorting to the services of banks.
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