The University of Oregon launches the first licensed school NIL marketplace for college athletics
The University of Oregon today announced the launch of the Oregon Ducks’ NIL Official Marketplace, the first licensed college sports school marketplace that will help Oregon athletic students maximize opportunities for name, image and likeness.
Through a new relationship with Opendorse, which will power the Oregon Ducks platform, Oregon is the first school in the country to offer a single branded marketplace with a complete roster of UO student-athletes. This new platform allows interested third parties to contact, book, pitch and pay for any Oregon student-athlete for NIL activities on a compatible platform designed specifically for the needs of student-athletes.
“Our new and innovative partnership with Opendorse allows the University of Oregon’s student-athletes to continue to maximize opportunities in terms of their name, image and likeness,” said Oregon Athletic Director Rob Mullens called. “The Oregon Ducks Marketplace provides an efficient process that allows UO student-athletes to connect with those who wish to offer opportunities to benefit them and continue Oregon’s leadership in all NIL-related endeavors.”
Each Oregon student-athlete can create their own Opendorse profile, which can be customized and promoted to fans on their personal social media channels.
“Today’s launch sets a new standard for NIL support for students and athletes,” said Blake Lawrence, CEO of Opendorse. “Starting today, Oregon fans have a single place to directly support their favorite student athletes with NIL opportunities. We’ve spent a decade building Opendorse to make athletes more accessible to the people they want to support – and the Oregon NIL Marketplace accomplishes that for Oregon student-athletes.”
In addition to the marketplace, Oregon gains full access to Opendorse’s all-in-one NIL platform, which provides Duck student-athletes with world-class compliance, content, and training tools:
Content: Student-athletes gain access to on-demand video and photo content via drag-and-drop media libraries, one-tap publishing technology, and real-time analytics.
Education: Student-athletes receive brand equity assessments, live advisory sessions with industry leaders, and on-demand access to the NIL Masterclass, an educational series featuring experts in branding, monetization, and financial knowledge from leading brands like Meta, Twitter, the Players’ Stand, Extension, and more.
Compliance: Student-athletes can automatically share NIL activity details with their institution to ensure eligibility.
Interested backers can click here to view the Official NILE Marketplace of the Oregon Ducks.